17 wine experts share tips on how to be effective online

wine experts share their tips with Wine Lady - how to be effective online

I have been recently working on a post on ‘how to be effective online when writing about wine’. I started to analyze my ways to promote my wine content online. I have tried them with better or worse results with Wine-Lady.com and with other wine websites as well. Some of them worked better, some didn’t work at all. I’ve created a list of those that worked the best for me thinking, that having a list will change anything. However, I’ve realized I do not always follow my own advice.. I am afraid I am not the only one making that mistake.

I was wondering, though, what wine experts, wine bloggers and wine writers think about the subject and what tips they could share. I have imagined myself writing a post ‘wine experts about being effective online’ and I knew I’d find the way to make it happen ;)

 

17 #wineexperts share their tips on how to be #effective in an online #wine community. Click To Tweet

 

Wine is not always the only answer

There were a few questions that have been crossing my mind for a while:

  • What can wine bloggers do to have a successful presence in an online wine community?
  • How to get people involved with what I do online?
  • Is it possible to raise a standard of the way the wine knowledge is presented online?
  • How to encourage people to engage – comment, like, and share my content?
  • How to build a successful relationship with others, who also write about wine, so we can create something great together?
  • Can wine bloggers support each others? If so, then how?
  • How to promote the wine blog posts, so more people read them and benefits from them?
  • Etc.

I bet I am not the only one who has been spending lot of time on thinking how to build engagement and gather more people around what I do. No… I couldn’t be the only one! ;) Therefore I chose two questions I wanted to find out the answer the most and I decided to ask others what they think.

The two questions were as follow:

  1. What is your #1 tip for a successful presence in an online wine community?
  2. What, in your opinion, wine bloggers can do to better promote their blog content online?

 

 

Expert post

The next morning I have sent private messages on Twitter to wine people I follow and admire. I have asked them these two questions, hoping some of them will find time to answer me back. The following week I had been receiving answers. It made me feel really good!!

 

From this place I would like to say a huge THANK YOU to everyone who contributed in this post. I am honored that so many great wine people supported me and I am your loyal reader and follower ;) At the end of this post I will let myself to thank you the most personal way I can think of when writing online ;)

Guys, you are truly amazing!

 

I wanted to use these answers and expert tips to write a post. When reading these responses one by one, however, I decided to write a post that includes the answers as they are. I gathered all the answers exactly as I have received them to present you what others think about the subject.

This way you will not only find out what activities and type of promotions other wonderful wine people recommend, but also you will have a possibility to learn more about those who have supported me. Simply click the links attached to the answers below to visit their websites and follow them on social media. I think each of these wine experts deserve to be known better!

 

Before you scroll down to read what wine experts say… ;)

I would like to encourage you to sing up to my emailing list, where you will find updates from Wine-Lady.com, news from the wine world, tips and inspiration to grow in what you do, as well as many free resources which may be useful for you as a wine lover, wine blogger and an online wine business owner. To sing up and become a WL Insider, click the banner below:

 

Become a Wine Lady Insider and get access to wine news, wine trends and best wine content - wine marketing, wine blogging, wine business and more

 

Wine experts tips on how to be effective online

Below are the answers presented in the order as I have received them. Some of them are short, when others take a while to read. Yet all of them will be useful, if you look for ideas on how to create a more successful presence online.

I encourage you to visit the websites and follow the authors on their social media as well!

As I always say: ”Be the change you want to see in the world” (just to make it clear- it was Gandhi who said it for the first time, I am just repeating it, yet I am using this quote very often so it feels like my own :p). It doesn’t matter what the subject is, I try the changes with myself first, then I share them with others. That’s why I will be the first person answering my own questions ;)

 

Ela – Wine Lady ;)

  • What is your #1 tip for a successful presence in an online wine community?

Be present; engage with your followers and others interested in wine, share their content, comment their blog posts or social media posts and be active. Remember to answer back or say thanks when someone engage with your own content. Be consistent; write and share, comment and be engaged with others on a regular basis to build a strong relationship and to be present in their social life. Do not promote only your own content, find time to read what others say, there is so many great people out there that you can learn from and exchange information. Be yourself; be nice and kind, try to be as positive as possible, because no one wants to read bad news or bad comments over and over again. Share your positive energy and try to make people special, if you like their content tell them what exactly you like, what you enjoyed the most and be honest with it, because they will know whether you are honest or not. And smile a lot ;) that works for everything ;)

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

#1 Quality over quantity. Write a quality content, that people want to read; know your target group and know what they are interested in the most and write content that brings them a value they search for. #2 promote it! if you write a great article, promote it everywhere you can – ask friends and family to read it, send emails to colleagues who show interest in your blog, use social media to share photos and links, or share a quote from it to attract people to read it. Do not just publish a post and wait inactively until they come to you; let them know you have created something that you think they may like and invite them to visit your blog. #3 give more than people think they will get; if you write an article, attach nice photos, give a possibility to download some extras or surprise them with something they do not expect to find. #4 together with new content, remember to promote your old one. You can revamp your old posts if they need an update and promote them or just share links to old posts on your social platforms, if you think your readers can benefit from them.

Here’s where you find out more about me: about me

And there are my social media links to follow:

 


 

Heather – Purple Teeth

Heather from Purple Teeth for Wine Lady

  • What is your #1 tip for a successful presence in an online wine community?

As far as presence is concerned, it helps to know who you are, and to be consistent – are you talking to consumers, other wine professionals or other wine bloggers. Know what you stand for and stick to it.

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

When it comes to promoting blog content online – remember LinkedIn – easily forgotten by amateur wine bloggers but great for establishing a professional wine network. And never be afraid to recycle. Good material can be re-shared years later.

Here’s where you find out more about Heather: website | Twitter | Facebook

 


 

Lauren – The Swirling Dervish

Lauren from The Swirling Dervish for Wine Lady

  • What is your #1 tip for a successful presence in an online wine community?

Hi Ela, to your first question I would say the most important thing is to engage and participate with your followers (or people you want to follow you!) Comment on and share their posts, be active.

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

I think it’s important to have a presence across multiple social media platforms, using each to drive traffic to your blog.

Here’s where you find out more about Lauren:  website | Twitter |

 


 

Jules – TheTaste.ie
  • What is your #1 tip for a successful presence in an online wine community?

Be consistent and engage with as many wine bloggers as possible nurture your community and gain to loyal following.

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

Make the content unique – use those 140 to entice people that they are going to read something fresh and unique; have your own personality in your writing and don’t be afraid to let that shine through.

Here’s where you find out more about Jules:  | website | Twitter | Instagram | Facebook |

 


 

Pam – Wine and Lavender

Pam from WineAndLavender for Wine Lady

  • What is your #1 tip for a successful presence in an online wine community?

Engaging with your community creates personal online relationships. This is important because as you form these relationships, loyalty is created, and people are more likely to take advice from someone they know and trust. They are also more likely to recommend you to others.

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

To better promote your content, you need to make it relevant and appealing to your readers. For example, my readers are mostly mothers who like wine. None of us are experts in the area, and while many would love to learn more about wine, our chaotic lives leave us little to no time to do so. For this reason, I post entertaining wine reviews (in plain terms) that are easily understood by my followers. This way, whatever little time they have to themselves can be spent both learning and being entertained.

Here’s where you find out more about Pam: website | Twitter | Instagram | Facebook

 


 

Lori & Michael – Dracaena Wines

Lori and Michael from Dracaena Wines for Wine Lady

  • What is your #1 tip for a successful presence in an online wine community?

Tip: be yourself. Let your personality show through. Don’t try to be someone else.

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

Use different forms of media- post to FB, IG, do a podcast, YouTube. You never know which avenue will get the views and it may change from post to post.

Here’s where you find out more about Lori & Michael: | website | Twitter | Instagram | Facebook |

 


 

Penny – Adventures Of A Carry On
  • What is your #1 tip for a successful presence in an online wine community?
  • What, in your opinion, wine bloggers can do to better promote their blog content online?

I think engagement seems to best way to create a successful presence along with sharing useful information. To be honest I’m not the best at engaging consistently online. I’m not a full time writer.

So the answer to #2 is the same as #1 ;-) Engage, share and be consistent. ESC the opposite of escape. ;-)

Here’s where you find out more about Penny: | website | Twitter | Facebook |

 


 

Kent – Appetite for Wine

Kent Reynolds from Appetite for Wine for Wine Lady

  • What is your #1 tip for a successful presence in an online wine community?

Write about what interests you. You might take inspiration from others, but look for original angles on common topics, or an approach no one else seems to be taking. If it interests you, you will write more passionately, and it will catch the interest of the readers.

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

I’ve found that using different forms of social media is very helpful; Instagram, Twitter, etc. With those shorter-format sites, you can post random pictures and thoughts to keep yourself in your followers’ minds in between blog posts. In addition, participation in Live Tweet events on Twitter has been very beneficial in growing my readership.

Here’s where you find out more about Kent: | website | Twitter | Instagram |

 


 

Aitor – Mi Amigo El Vino

Aitor Trabado from Mi Amigo El Vino for Wine Lady

  • What is your #1 tip for a successful presence in an online wine community?

I think the way to get a successful presence in an online wine community is to contribute with all you can while you keep yourself active in it. Be positive, be educated and give good advice and news.

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

More or less the same as number 1. Also it is important to have good contents and being independent. Don’t turn your blog into an advertising site. And more important for me is that you have to stay true to yourself, be honest and always be positive. Write about what you like and forget about what you dislike. I don’t want to spend energy talking bad about a wine or a winery.

Here’s where you find out more about Aitor: | website | Twitter | Instagram | Facebook |

 


 

John – Pairs With Life

John Taylor from Pairs with Life for Wine Lady

  • What is your #1 tip for a successful presence in an online wine community?

I’m trying to think of an answer you won’t get from other bloggers on this, but in reality there are a few basic tips that I believe everyone uses. So I’m going to go with “Stay Engaged.” Though I use a bot to thank everyone who follows me, I take the time to go in and fully engage with people who message me, tweet me or tag me on Instagram. Each message is personal. If they ask me to review my blog, for example, I do it and give a thoughtful response. The bottom line is, if you’re going to be part of a wine community, be part of it: What you get out depends on what you put in.

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

I’ll go with an Age-Old Sales Tip here: Ask for the sale :-) Ask your followers to retweet, repost, share or forward. It’s good to have the Social Share buttons on your blog posts, but take the extra step to ask your followers to share your material. Most times, they will!

Here’s where you find out more about John: | website | Twitter | Instagram | Facebook |

 


 

Julien –Social Vignerons

Julien Miquel from Social Vignerons for Wine Lady

  • What is your #1 tip for a successful presence in an online wine community?

Emphasize and engage with the audience… Think about what and how the community wants to read about, or be informed about, first, before what YOU would like to talk about. Still, make sure you have a legitimate expertise in the topic obviously. Deliver quality content. Then actively engage and exchange with the community, providing real value.

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

Commit, and work hard. There’s a million already-known ways to promote quality content online. There is also a billion innovative and creative ways to do so. The difference between success and non-success, is work, inventing and implementing these means.

Here’s where you find out more about Julien: | website | Twitter | Instagram | Facebook |

 


 

Gregory – Wine Guru

  • What is your #1 tip for a successful presence in an online wine community?

= “Be consistent”.  *(post regularly, in your own regular tone & style). My other tips for social media & blogging: be respectful, be yourself, be sociable; share good / interesting / share-worthy content; be sociable on Social Media – engage with like minded others on your wine community / or niche; share other peoples content you like or enjoy; credit / mention other people when sharing their content, especially someone else’s pictures; and don’t forget to “have fun” along the way!

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

#1: write / create ‘unique share-worthy’ content – whether its written content, pictures, or video. As if its not appealing, interesting, or engaging to others, you may struggle to distribute, or promote your own content.

#2: research people / online profiles that are interested in, or share the kind of / topic of content you have produced.

#3: Outreach – contact those people via social media, DM or email to see if they would to engage with you with the piece of content you have created (rather than just Tag people blindly you don’t know or have not made contact with already).

In my experiences you should find a positive uptake or engagement this way, even if its people commenting or sharing on your content. Don’t forget to return the favour & share some of their own content, this will do wonders for future engagement.

#4: Saying Thanks – During the process (or weekly) don’t forget to give thanks via social media, or give a social media ‘shout-out’ to all the people who helped to promote your content.

Personally, I feel nothing says ‘thank you’ more than sharing the content of the people that help you with your own content.  That’s it! :)

Here’s where you find out more about Gregory: | website | Twitter |

 


 

Luiz – The Wine Hub

Luiz Alberto from The Wine Hub for Wine Lady

  • What is your #1 tip for a successful presence in an online wine community?

Don’t try to be something you are not. Need more? In life and in SOCIAL MEDIA, don’t obsess about the outcome; get passionate about the process.

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

#1 Give people something to remember. Create stuff people want to see and you will do well. The key to having success with SOCIAL MEDIA is ENGAGEMENT.  #2 Prepare the right message, delivered to the right audience, at the right time. #3 Create relevant content on a regular basis. #4 Quality over Quantity: It makes no sense in having a lot of people in your network if only a very small percentage of them are relevant and actually want to engage with you.

And always remember: SOCIAL MEDIA has to be #fun! [smile]

Here’s where you find out more about Luiz: | website | Twitter | Instagram | Facebook |

 


 

Misty – Red Wine Cats
  • What is your #1 tip for a successful presence in an online wine community?

I’d say presence is just about being consistent & supportive. I make an effort to check in daily & take a little time to read a wine blog or two & respond to comments. I try to keep it positive & I’m passionate about supporting others. The more support you give, whether it be re-tweeting, or buying a new wine from a local winemaker (or one you’ve connected with online) or even discovering a new region or restaurant to support through a post you’ve read, brings a more natural presence & sharing spreads the happiness!

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

I do very little to promote my blog, as I still treat it as a casual hobby. If my goal was to make it a primary source of income, I’d be sure to seek out other top wine writers for advice & research marketing methods. On the other hand, one way to get people to skip past your posts is to flood the feed with self-promotion. Constant reposts, with no personal interaction or interest in others tends to have the opposite effect. I find most are happy to return the good energy & will share your writing/posts if you take the time to read theirs. Cheers!

Here’s where you find out more about Misty: | website | Twitter | Instagram |

 


 

John & Irene – TopochinesVino

John and Irene from Topochines Vino for Wine Lady

  • What is your #1 tip for a successful presence in an online wine community?

Be engaged. Connect with bloggers, wineries, wine afficianados, etc. Post content on a regular basis. Be interested in the many trends in wine – farming, selling, the making of the wines. Bring something new to discussions. BE SUPPORTIVE. I’ve been blown away by how generous bloggers were to us when we first started – advice on how to get started, kind words for our posts, etc. I don’t view myself as competing with any other blogger – more that we are working together to make wine approachable.

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

Twitter is key in my opinion – a quick way to push content to many places (we have been read in 85 countries since launching 10 months ago). Facebook is good too. But my best growth comes from engaging with other bloggers on my platform (WordPress) and then they get interested in my subject and we both follow each other. Wine overlaps with so many other categories – travel, food, lifestyle – that I’ve found support and growth coming from so many different places. I have dabbled with Google ads and it doesn’t seem worth the effort, so I try and engage instead with followers on social media that seem to have some affinity for or interest in wine. I don’t chase followers for the sake of followers. I’ve hovered around 7,000 for 6 months but they are almost exclusively wine, travel, food related.

Here’s where you find out more about John and Irene: | website | Twitter |

 


 

Yolanda – A Witch And The World

Yolanda from A Witch and The World for Wine Lady

  • What is your #1 tip for a successful presence in an online wine community?

Give valuable information instead if just saying ‘go to my blog’.

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

Make sure to use various social media platforms, if brings in different audiences and different people to the blog. Cheers!

Here’s where you find out more about Yolanda: | website | Twitter | Instagram | Facebook |

 


 

Kelly – The Wine Siren

Kelly Mitchell from The Wine Siren for Wine Lady

  • What is your #1 tip for a successful presence in an online wine community?

Consistency, Positivity and a Mutuality Mindset.

Posting regularly, curating great content, creating your own quality material is huge in being successful in social media. Own the platforms you’re on. Meaning, invest time in what you like. You don’t have to have a presence on all platforms, but those you do, you need to be vested.  Learn how to take good photos and polish them. Visuals have a profound impact on likes and the ability to carry on a conversation.  Try to find something that makes you unique. There are so many wine writers and bloggers out there you need to know what makes you different.

Helping others, sharing other’s posts and elevating within the community is key.  Work with those who are like you. Bad attitudes don’t go far on social media. Leave those at home and don’t post unless you are feeling it. Have a conversation, take the time to post a meaningful comment.

  • What, in your opinion, wine bloggers can do to better promote their blog content online?

It’s the same as any other industry.  Blog as regularly as humanly possible.  Once a week is a good rule of thumb. Write good content. Let others read it if possible before you publish it. Promote others. Use social channels to get the word out and write content that has a decent shelf life. You can re-purpose content and expand on ideas in previous blogs to enrich your blog experience.

Here’s where you find out more about Kelly: | website | Twitter | Instagram | Facebook |

 

There’s more ;)

I have received two more responses, one on Twitter from 10Kbottles, who said ‘be authentic’ for the first question and ‘interact with your social media followers’ for the other; yet I have no more details of the lovely couple from the Twitter picture, due to some unfortunate technical problems with the website! Here’s their Twitter to follow, though :) Another person, Matthew, used the Google Form to send the answers (#1 – ‘commitment’, #2 -‘Need to think like an influence and not just me to publishing’) yet he did not leave any more details, so I can’t even link back ;( Thank you both for contribution!

 

Your opinion matters

What are your ways to promote your wine blog posts online? What do you do to be effective online? Is there anything you would like to add to the subject? What have you tried that has worked and could be useful for other wine bloggers? I will be happy to read your thoughts in the comment section below :) And if you like this post, feel free to share it on your social platforms and spread the word :)

 

Become a Wine Lady Insider and stay up to dat to the best news from wine world: wine marketing, wine business, wine passion, wine travels, wine and food and more

 

Once again thanks to each wonderful person who contributed in this post. Each answer is linked to the website and social media of the author; some of the authors gave me the permission to use their photo within the post :) I am very grateful for your time, support and sharing your knowledge and experience!

Here’s to each of you guys – raising a glass of a ‘thank you wine’ ;)

 

 

With love,

Ela

Save

Save

Save

Save

Save

Save

Save

Save

Keep on reading