7 ways of using blockquote formatting

how to use blockquote formatting for your wine business website or wine blog - tips from Wine Lady

A ‘reading experience’ is quite a new term in web design. I bet you know that your website needs to be pretty, easy to navigate and give value in order to keep your visitors for longer. It applies to the graphics design as well as to the text content of your wine blog posts. After all, it is difficult to read when there is just a one massive block of text. For this reason it is important to create paragraphs and other breaks within the text that will make it more attractive. I’d like to show you how to easily break the text using a blockquote formatting. I believe it can be successfully used in many different ways than just quoting someone.

In fact, I am using blockquote formatting often within my posts, as it makes them more interesting visually.


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How to find blockquote formatting in WordPress?

It’s very easy to find it, as it is available in each post’s toolbar.  Simply log in to your WordPress admin site, from the left sidebar select posts, then add new and look for the small quotation icon on your toolbar (see the screen below).


Wine Blogging Tips blockquote WordPress

Perhaps you use it while creating a new post to insert a quotation. Maybe you don’t. Anyway, I would like to show you a few more things you can do with blockquotes in WordPress to make the design of your posts more interesting and clearer.

Depending on the theme, the blockquote formatting may look slightly different. Commonly it is a highlighted text within post content with a narrow vertical line on its left side. Sometimes it has the quotation mark within the graphic. Very often the font in the blockquote is bigger than within the paragraphs. It may also be a different type of font.


Notice: this is a post about a ‘blockquote formatting’, so please don’t mistake it with quotation post format type in WP, as these are two different things.



7 ways of using blockquote formatting for your wine blog


  1. Quote someone

The most popular way of using the blockquote is to quote someone famous. That’s what people usually use this tool for.

Quotes are very popular, especially in the social media, as they motivate and inspire others and are very sharable. So why not to use a quotation in your wine blog post?

Try to look for an appropriate quote that will enhance the message you’re passing to others via your article. You may also quote yourself ;)

From time to time I use blockquot formatting on my wine blog, while publishing the tasting notes. Most of the time I quote the fragment from the back label of the wine. Sometimes I may quote the winemaker if I have an appropriate text.

For this purpose, I change the colour of the quote to the one that fits to my website’s color scheme. I think it looks better and provides an interesting break within the block of text.


Here’s an example:

What’s the story behind the name of this wine?

Amaranthine; to an artist it is a deep purple-red on his palette. To the wordsmith, eternally beautiful and unfading; everlasting. To fourth generation winemaker Chester Osborn, it is a wine that encapsulates both; a deep red beauty that’s appeal will last a lifetime.”



  1. Highlight the important message or main tips from your article

You may use this type of formatting to highlight an important fragment of your article, so your readers focus on it. It may be a good way to list the main elements of your article. You can use it as well to choose a short sentence that you will share on your social media.

I used to format the font colors depending on the way I was using it. However, since some time I mostly use one of two main colors of my website, which is gold or purple-red.

Below you’ll see another example. This is how I used to use the blockquote formatting to highlight my wine blogging tips.

#WBTips -16-

7 ways to use the blockquote formatting on your wine blog:

1. Quote someone
2. Highlight important tips
3. Show related posts
4. In FAQ type of post
5. Recommend something or someone
6. Show the testimonials
7. Ask your readers for opinion



  1. Show related posts

To encourage readers to stay longer on your website and read more articles, bloggers use various WordPress ‘related post’ plugins.

Most of the times those related posts showed by a plugin are visible at the end of the post. Depending on the settings, they show a thumbnail, title, sometimes including other data such as publishing date or the author’s name. Depends on the plugin, you have bigger or smaller impact on the posts that will be shown. Usually the plugins match related posts using the tags or categories.

For that reason and in order to have more control over my related posts, I started to use the blockquote formatting in my posts to do so. It takes me less than 10 seconds to add the link with a short message to encourage readers to check out my other posts. Moreover, it creates a nice break within the block of text and it makes the post look better as well.


Here’s an example:


Related post: How to create a category menu on your wine blog?  check out my short tutorial that will help you to create a menu out of your wine blog categories.


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  1. Highlight the question or answer

Sometimes, when you receive many similar questions from your readers, you may want to do a FAQ –type of post. In this case, consider using the blockquote formatting to highlight whether the questions or the answers. It will make the post more readable and clearer to your readers.

For example:

(question) Do you know how could I highlight some part of my article in order to attract my readers attention? Is there any other way than to install more plugins?

(answer) It is a very good question. Actually, there’s an easy way to do so. Try this… Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.


  1. Recommend something or someone

If you read someone else’s article, which your readers may benefit from, don’t be afraid to recommend it in your blog post. Attach URL link and explain shortly why you enjoyed it so much. You never know what one small recommendation may bring you!

If you participate in another project, that may be interesting for your readers, recommend it as well. It doesn’t mean you have to be a bragger and boost about yourself all the time. Yet a subtle self-promotion and sharing your achievements with others is absolutely ok.

If you read a great wine book, watched a great wine movie, or tasted a great wine, do not be afraid to recommend it to your readers. I know that a lot of people is trying to earn money using affiliate links or writing paid wine reviews, but recommending something that worked for you without being paid will not harm you in any way. Moreover, your readers will appreciate it more, because that type of recommendation is more valuable and trustworthy!

Try to add one recommendation on your wine website when writing your next post and use the blockquote formatting to highlight it in your post.


Here’s an example:

I highly recommend this grape-based product. I use it by myself since few years and I am a perfect example to prove it works. You can find out more about this product on the producers website – here.



  1. Show the testimonials

Regardless of what your website focuses on, sometimes you need to show your readers that other people had a good experience with your products or were happy with your services, or simply enjoyed your writing.

If you have any testimonials you would like to publish, consider using a blockquote formatting in your post to highlight it. Of course, you can install the plugin and set it up so it shows your testimonials in each post or in few different places on your website. However, if you don’t share testimonials regularly, a blockquote formatting will be a good solution.

Notice: The below testimonial is not real, I created this example for the purpose of this post, but if you have any testimonials and you want to publish the name of the person who gave it to you and/or link to this person’s website, make sure you have the permission to do so. I think I don’t have to remind you, that all of the testimonials and the people MUST BE REAL.


Here’s an example:

Here’s what Ela from Wine Lady says about my ‘Make It Better’ free workbook:

It is absolutely amazing! Thank you! I followed your guide and it worked! I noticed a massive increase in my productivity and I am more focused on what’s important. I know I provide more value to my readers. I think every wine blogger should use this workbook at least once. It’s very beneficial!”


Your free workbook Make It Better - tips for wine blog and wine business online by Ela Wine Lady


  1. Ask your readers to share their impressions

Most bloggers invite their readers to a conversation by asking questions regarding the post or, simply, asking to leave the comments under the post.

Consider using the blockquote formatting to do it, you will attract more attention to this part of the post.

This is something I started to do recently at the end of my posts.

So, tell me…:


Do you use the blockquote formatting while writing your wine posts? If you do, what do you use it for? Would you add some more ways of using the blockquote formatting to my list? You are very welcome to share your thoughts, I will be happy to read your comments.



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