Size matters #5 – Instagram dimensions

This is a 5th article in a ‘Size Matters’ series and in this one I would like to focus on Instagram dimensions. (last update: July 2016)

I am quite new to Instagram as I created my account only recently. With the first image I’ve shared I got a huge engagement and it was a nice surprise. I am pretty sure Instagram will have a big impact on my online wine activities and I’m happy I finally decided to create an Insta-profile ;)

Although most of the time you publish the images you took on your phone and crop them with Instagram before publishing, I still think it’s good to know a bit more about the Instagram dimensions in case you’d like to use another program to prepare your images.


Let’s have a look at Instagram dimensions:


Profile photo

A profile photo displays as a circle made out of 150px by 150px square.

If you want to use your logo as a profile photo on Instagram, make sure it is in the center of the image and displays within a circle.


When using logo as a profile photo on Instagram, make sure it is in the center of the image. Click To Tweet


Shared photos

The recommended Instagram dimensions for an image are 1080px wide and 1080px tall. Instagram now supports the higher resolution images and they look much better on big screens.

Moreover, it was all about square photos previously and each picture you uploaded had been cropped to fit a square. Although a square is still the main and most important image shape on Instagram, there have been some changes recently.

Less than a year ago Instagram introduced a new possibility of sharing non-square photos as well.

For horizontal images (landscape) use the aspect ratio up to 1.91:1 with at least 1080px on the shortest side of the image (height).

For vertical images (portrait) use the aspect ratio up to 4:5 with at least 1080px on the shortest side of the image (width).


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Grid view of your profile gallery

Pictures displayed in the gallery are always square. The grid gallery shows your latest 12 pictures: 3 across by 4 down; the displayed size of a thumbnail is 292px by 292px. Notice that the display size depends on the screen resolution of the device you are using.

Even if you upload vertical or horizontal images to your gallery, they will appear as center-cropped squares in the grid gallery view on your profile.



Preview of the photos from your gallery

When uploading an image, it needs to be 1080px by 1080px. When clicking the thumbnail in your gallery it will open in a new pop-up window that displays as a 600px wide and 600px tall image. The horizontal / vertical images will open as an image with the longest side of 600px.

Depends on the screen, pictures will look different on different devices.



Instagram has been created for smartphones and it is still an extremely important thing. You can preview your profile from a computer, but you cannot add images directly from your computer.

Remember that pictures you take and display on your smartphone will look much better on a small screen than on a big one.  That’s why I try not to check my profile on computer anymore, as the quality of the photos is not satisfying comparing to how they look like on my smartphone ;)

The pictures I took with my camera and then uploaded to Instagram look much better on the big screen. If you use your profile for business purposes, consider preparing photos in another program and uploading to your Instagram rather than taking pictures with your phone.

I’d like to remind you that Instagram is a totally responsive platform and depending on the device the pictures will display differently.

The most important info you should remember are the new Instagram dimensions for uploading images (1080x1080px). The display image dimensions are not as important as (once again) they differ depends on the device.

Notice: This Instagram dimensions data is accurate for July 2016.


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Instagram Image Sizes quick reference

  • Profile image: a circle out of a squared image of 150px by 150px
  • Photo size: 1080px wide by 1080px tall (square), or 1080px on the shortest side (rectangle)
  • Ratio: 1.91:1 for horizontal images and 4:5 for vertical ones
  • Photo thumbnails: 292px wide by 292px tall


Other articles of the series ‘size matters’:

  1. Introduction to size matters series
  2. Size matters #2– wine blog dimensions
  3. Size matters #3– Facebook dimensions
  4. Size matters #4– Twitter dimensions
  5. Size matters #5– Instagram dimensions
  6. Size matters #6– Pinterest dimensions





Keep on reading