Size matters #2 – wine blog dimensions

what image sizes are the best for your blog? what are the correct wine blog dimensions? - tips from Wine Lady

Social media pages are important for building the engagement with your audience. Still, the main and most important online platform you focus on should be.. yes, your website! That’s why it is important to know the wine blog dimensions for images you upload to your wine blog.

Remember: your wine blog is a place you want to redirect your readers from your social media pages or other websites; not the other way round.


Although social media pages are a great tool to engage with people interested in your niche, you still need to make sure your website covers all the topics you want to share and offers more than you publish on social media, so people have the reason to come and visit your wine blog.

Consider social media as a board when you pin the small sticky notes with short tips or highlights. These short notes and tips redirect the audience straight to your website, where your readers can find more about the subject they are interested in. Remember about it each time you share something on social media.

It is important to have the follow and share social buttons on your wine website and your wine blog, so your readers can follow you on social media. Yet make sure, that social media do not attract more attention than your blog. You do not want to loose your audience and the traffic by redirecting them to social networks.

Hence, I think your website should be the most important online network for you, I’d like to start this ‘Size Matters’ series with the tips for wine blogs. So… let’s have a look on how to make sure the images on your wine blog look pretty and attract the attention of your audience.


Theme documentation

Firstly, before you install the theme on your WordPress (or any other platform), read the documentation for that theme. It’s not the most interesting lecture, but it will deliver the instructions on how to manage the theme. Among others, you should find information about the dimensions of the pictures – for the cover photo, slider (if exists), images within the post, etc.

The same rule applies to the plugins and widgets. Check out their documentation first, as they should provide the dimensions of the pictures. For example: in ‘about me’ plugin you should find the info with the size of a picture to upload as your profile picture.

Secondly: test it. Prepare a few different images and test them on your wine blog. Check out whether the images are stretched, scaled or cropped, and how they look on different devices. Make sure you know how your theme works.



Wine blog dimensions

Sometimes the documentation doesn’t provide the dimensions of the images you upload on your wine blog. If you have this problem, check the dimensions manually.

Simply right-click the picture and ‘save image as’ on your computer. Then right-click the downloaded picture and select ‘properties’, where you will find info about the dimensions of that particular image (in pixels).

Remember that most of the websites are responsive and your readers display them on different devices; from big computer desktops, through tablets and smartphones, to small feature phone screens.

On each device your wine blog will be displayed in a different way. Therefore, make sure your theme is responsive, which means it will automatically adapt to the device it is displayed on.

Moreover, check out the quality of the images on the biggest possible screen, as on smaller ones the photos will be down-scaled anyway.

Do you know the maximum displayed width of the picture in your theme’s post? If so, consider preparing the images for your post with that particular width or slightly smaller; in this case, make sure the image won’t be stretched.

For example, the container size of my theme is 663px and this is the maximum size of the image I can attach inside the post. I prepare images slightly smaller (650px) as they stay the same size on all big screens and are proportionally down-scaled on smaller screens. Apart from that I try to use the same dimensions for all of the images on my website; it makes it look prettier and more consistent.


Tips for uploading the images on your wine blog

[The size of an image]

Size matters. Make sure the pictures you upload have the accurate dimensions, more or less as they appear on your website. Don’t lose the transfer from your server on uploading too big images.

You don’t have to upload a 10MB picture with 2000px x 2000px if your theme will resize it anyway to, let’s say, 500px x 500px to meet your theme’s needs.

The bigger the size of the pictures on your wine blog the longer it will take to load the page. The longer it takes to load your page the more possible your readers won’t be patient enough to wait; they might leave your website without reading it. So don’t upload massive pictures if you don’t have to.

Personally, I always leave the website without reading it if it takes more than a few seconds to load. I simply don’t have time to wait until those few dozens of pictures will be uploaded. Time is money more than ever before, especially when online.


[Too many images]

Although everyone loves to share photos because they look pretty and attract attention, too many of images may not be the best idea.

If you write a post with many pictures in it, you don’t have to place them one after another in the text container. It will take a lot of time for your website to load, especially if the photos are big.

Pictures inside the post are great. However, if you have 20 or more of them, consider using other ways of showing the pictures such as a slideshow or a gallery.

I often read educational wine blogs. I don’t want to scroll 10 images or more to continue reading about the subject I’m interested in unless they are info-graphics or pictures that help to understand the subject.

Travel wine blogs or wine lifestyle blogs are different. I in there I expect to see other wine traveler photos, but this type of post is more like reportage from their trip than an educational post, so the expectations also vary.



[Slideshow or a gallery]

As I mentioned above, try to use other ways to show a big amount of pictures in one post. If possible, place only a few of them in the post content on their own to make it look attractive.

The rest of them you can place in one of two different ways: consider adding a slideshow or a small gallery with tiny thumbnails at the bottom of the article. The website will load faster and your readers may click on the photos to enlarge them, if they wish to.


[Pretty blog post]

Make sure the images within the same post have the same dimensions when displayed. It will look attractive for your audience.

If you upload both vertical and horizontal type of pictures, try to place them in a way that will not be tiring for your readers’ eyes.

I have that problem from time to time on my wine blog, due to changing the theme. The pictures I prepared for my previous theme differ from those for the new one.

When I mix the old images with the new ones inside the post, I am not very happy with the result. Different dimensions of the pictures seem to be a bit chaotic. I try not to do it, but sometimes I have no choice but put old and new pictures together in one post.

Therefore, I try to upload the new images with the same dimensions so it looks better while viewing the post.


[Scaling and cropping the images]

Lastly, I would like you to focus on the way images are modified inside your theme.

Some of the themes may crop the image while others may scale it. The image will be automatically scaled or cropped to the maximum available dimensions for that theme; mostly in respect to the width.

For example: you prepared a photo 1000px x 671px and the theme offers a space for a square image, let’s say 500px x 500px. Depending on the theme your picture will be cropped or scaled. The edges of the file will be cut out so the image meets the theme’s needs and the final picture is cropped to 500px x 500px or the image will be scaled to reach 500px in the width and the final image will be 500px x 336px. (see the example image below)

Some themes may let you use a smaller image, while others may stretch it to fill in the picture container. Make sure you are aware of how does your theme works to avoid unpleasant surprises.

I recommend preparing the pictures with the accurate dimensions so it is easier for you to manage your wine blog.


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Other articles from the series ‘size matters’:

  1. Introduction to size matters series
  2. Size matters #2– wine blog dimensions
  3. Size matters #3– Facebook dimensions
  4. Size matters #4– Twitter dimensions
  5. Size matters #5– Instagram dimensions
  6. Size matters #6– Pinterest dimensions













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