How much time do you spend on thinking what could you do to attract more people to your wine blog? Are you happy with the number of people who follow you on social media and engage with what you publish there? Do you feel like you are a part of wine network community? Could you tell whether you are engaged with what others do or you just focus on auto promotion? Do you think that you have a successful presence online?
There’s no one right answer, because each of us is different. What works for one person may not work for another. Therefore I have asked wine experts, wine writers and wine bloggers for their opinion and tips on the subject to see what they think about it and what they do to succeed in an online wine community.
Very recently I have published an expert post that was very special for me. First of all, because it was my first post that involved other wine experts. Second of all, because I have collected many great tips that can be very useful when implemented in order to have a successful presence online.
However, I realized all the tips could be put together in a simple and easy to access way in a separate post. This way I decided to write this ‘spin-off post’ based on the answers from the expert post. To read the expert post click here.
Here’s the first question and wine experts tips on what to do in order to have a successful presence online:
What is your #1 tip for a successful presence in an online wine community?
- Be present. Nowadays there are so many apps and plugins that let you automate all the promotion processes online. Nonetheless you need to remember that others will know whether it is you writing or ‘a robot’. Be present and be supportive; be active in engaging with others. Answer messages personally, like and share others’ posts, and comment under their content. This way you’ll build a bond that only gets better with time. There’s no need to have a presence on all of the social networks. It’s better to choose a couple of the most interesting ones and be active there.
- Be consistent. Post regularly, make people expect your next article or newsletter. Prepare a surprise for them from time to time, but remember about regularities, because they are important due to building a strong and loyal relation. Your followers and readers will feel like they can rely on you, because you deliver great value to them on a regular basis. Furthermore, stick to what you do. Know what you do and who you are and be consistent with that image.
- Be respectful and sociable. The language is something that may make a difference between you and others, yet you do not have to be negative in your judgements, aggressive or vulgar to attract the attention. Be yourself and remember to be a lady or a gentleman to others ;) Do not lie. Others will know you’re not honest.
- Be an expert. If you’re an expert, be an expert. Having a title or a certificate doesn’t really mean you’re an expert unless you stay up to date with the wine trends and share your knowledge with others. If you are on your way to become an expert, admit it so your audience knows that you’re learning. You may be surprised how much support you may receive online.
- Be your unique self. You are good enough just to be yourself. There is no other person like you. I believe you are good enough to post original content that shows who you really are. Write with passion and show your enthusiasm in whatever you do. You do not have to copy others as well as you don‘t have to try to be someone else. You are worthy enough and interesting enough to be yourself online, because that’s why people will love you. And remember to have fun along the way!
- Be useful. Make sure the content you share with your audience is something they really need. It’s not about what you think they need, it’s all about what they need and search for. Put quality over quantity. Prepare useful articles that may be helpful for others. Make sure you deliver value and be honest. Give good advice and look for something original in common topics to be different than everyone else. Write interesting articles and share your passion to wine with others.
- Build strong and loyal relations. If you want to be part of an online community, be part of it. You do not have to compete; you can work on building something great together with others. Engage with what others do. Be part of their social lives, so they can do the same for you. Remember to visit their websites and comment under blog posts, if you feel like you would like to share a positive message and your appreciation for the author. When quoting someone else or writing about the person or a brand, remember to mention the authors. This way they can share your content with their own audience.
It’s now time for the other question. Let’s have a look what tips wine experts shared with me in order to better promote wine blog content:
What, in your opinion, wine bloggers can do to better promote their blog content online?
- Promote the URL link to your blog post on all the social media you’re present. Remember to add an interesting description and quality image to have the attention. This way you will drive traffic to your blog.
- Make sure your writing is good quality writing. Write a post and give it to someone else to read or re-read it the next day. Check the facts and be confident with them. Furthermore, be sure your article is free from spelling and grammar errors. When you write quickly and your focus is on the content rather than the form, you may not see those errors. That’s why I suggest holding on one or two days with publishing the post after you’ve written it. This way you’ll be able to edit the post in order to improve your readers experience on your website.
- To gather more people around topics you’ve already covered on your blog, think about recycling old posts. You can simply promote them as they are or revamp the old posts and make them up to date before promoting again.
Related post: Revamp the old posts
- Good idea today can turn to an excellent one tomorrow. Expand on ideas in previous blog posts to enrich your blogging experience. Every day brings something new to your life – new people, new knowledge, new experience, and new wines to try. You are changing, so does your point of view. Write about it. Look for ideas and write about them in a way, so they show you the way you are today. It’s beautiful to read how people change, how they improve and get better. Be inspired and be an inspiration to others.
- If you’re stuck to just one social network, check out others that are also available. Perhaps you will discover a new interesting platform, which may be a better fit for your audience. For example: if you think of establishing the professional wine network, think of LinkedIn.
- Make sure your content is unique and you deliver only valuable information that your readers look for. Give them something to remember, something they will benefit from. At the same time, write about what you really like and feel confident with.
- When going live (Twitter live events, Insta live, FB live, or others), remember to mention your latest blog post or the upcoming one. Use the momentum and make sure the subject is interesting enough so people go to visit your website.
- Have your own personality when writing posts. Don’t be afraid to let that shine through your writing. You can always write about the common subject in a new way or add something new from yourself that will make the subject interesting for others.
- Your attitude matters. Try to be positive when writing about wine. Being honest doesn’t mean you have to be rude in your opinions. Nonetheless being positive and kind doesn’t mean you’re not honest.
- Use CTA (Call To Action) within your posts. Ask your readers to share your content with their friends. You can add pinnable images with an invitation to pin the photo from your wine blog post to your readers Pinterest boards. Using simple plugins and application such as ‘Click to Tweet’ may be interesting to your visitors, as with a one simple click they can share your content with their Twitter audience. I believe you already have social buttons within your posts, so your readers can easily share your content with their friends. If not, then add them asap.
How to have a successful presence online? 23 tips for wine writers. Click To Tweet
- Look for new solutions when promoting your content. Old ways are safe, yet they may bring you better or worse effects. Experimenting with new ways may be very beneficial for you, as it may help you attract new readers to your wine website. If you tried one type of promotion last year and it didn’t work, try it again and see whether the results are better this time.
- Return the favour. If someone shares your post, say thank you. Visit her or his website, leave the comment, visit social profiles and ‘like’ it. Give more than you have received and you will attract even more goodies. If you find an attractive article about wine on other blog, share it, so your readers feel like you’re bringing them more value. They will appreciate it.
- Observe, make notes and DIY. Check out those, who do similar things online. What they do that you like? What they do that makes them so special? Why do you revisit their website on a regular basis? Make a list of what these people do and do it yourself on your website. Test other ways, especially those that have worked for others. Don’t be afraid to try new ones as well.
- Quality over quantity. Numbers, numbers, numbers… the bigger the better, the more the better.. is it? Really? How many people from your readers engage with your writing? How many of your followers engage with your social posts? How many of them come back to you on a daily basis? Have people in your network that actually want to engage with your content. Write for them, but remember to go beyond your typical writing. Do something different, surprise them.
- Post regularly. If you feel like writing daily is a good thing, then write daily. If you prefer weekly or biweekly, then do it this way. If one post a month is ok for you and for your audience, then why not post monthly? BUT! Do it regularly. Remind about yourself and your passion on a regular basis on social media. It doesn’t matter whether you have written a million posts or just ten. As long as people love it and come back to you, you’re successful with what you’re doing.
- Think outside the box and remember to go beyond ‘only wine people’ community. There’s a massive potential there in the online world. Wine overlaps with so many other categories – travel, food, and lifestyle. Do not underestimate the power of ‘not-only-wine-lover’ users. These new potential visitors may become your most loyal readers.
Successful presence online – to sum up
Perhaps you are familiar with all of the above tips and you have already implemented them on your wine website. If so, then you must be really successful; congratulations! If you’ve got another key to success, please share it in the comments below this post, so others can learn from you.
However, if you feel like you do not have a successful presence online, go through the list of the tips above and select a few most interesting for you in order to implement them on your wine website.
Remember, that building a successful presence online takes time and effort. Be positive about the effects and very soon you will see that you’re getting better with it. And enjoy it along the way! Good luck!